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MBA in Business Analytics

In today's world, Data is like a pot of gold. Information about the smallest things is available on the internet and people are using it according to their needs. Data and Analytics assists in understanding consumer behavior, improving the decision-making, and determining the steps to be taken ahead. Analytics, as we all know, is a thriving industry and there is a huge demand for professionals who are well versed with Analytics
What is Business Analytics?
Business Analytics is a process of collection of data, the study of the collected data, and sorting out the actionable data. It is not easy as aforementioned as it requires analytics professionals to extract out this data from various statistics and surveys. They process the business data using different strategies, algorithms, and models and derive useful data that gives business insights on market status, market strategies that could work, designing various business models and customer needs. The more you understand the customer and the market atmosphere the easier it is to reach out to the customers.
Scope of Business Analytics
Many people feel that programming and coding is a pre-requisite for Analytics, but such is not the scenario. If one has the technical knowledge it is always welcomed but it is not a pre-requisite. Business Analytics uses statistical facts and figures and data visualization to make better decisions and implement the changes. Every company has three basic and core goals- customer satisfaction, cost reduction, and optimization and profit-boosting. To achieve these goals practically every company is into Business Analytics and recruiters and HR managers are after such professionals. The use of technology, mobiles, computing surveys, sensors, and many more devices helps the companies to collect this data and convert it into actionable information. These industries include E-commerce, retailing, banking and financial services, FMCG sector, and many more. One who has both the technical knowledge and the business acumen will be offered job opportunities at managerial level and will be opened to a broader horizon. Job opportunities include
  • Financial Analyst
  • Management Analyst
  • Marketing Manager
  • Personal Financial Advisor
  • Business Analytics Specialist
  • Management Consultant
  • Business Intelligence Analyst
  • Supply Chain Analyst
  • Operations Analyst
Top MBA Colleges offering Business Analytics Program
  • IIM, Bangalore. (MBA in Business Analytics)
  • IIM, Calcutta. (PGDBA)
  • ISB, Hyderabad. (Advance Program-1 year)
  • Great Lakes, Chennai. (MBA in Business Analytics)
  • IIM, Kashipur. (MBA in Business Analytics)
  • NMIMS, Mumbai. (MBA in Decision Science & Analytics)
  • SCMHRD, Pune. (MBA in Business Analytics)
  • Welingkar, Mumbai. (PGDM in Research & Business Analytics)
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